Communications Timeline
Download a Comprehensive Communication Guide to Prepare for Washington County Gives!
Major Milestones
Month 1
The Washington County Gives Team will:
- Encourage nonprofits to sign up for Washington County Gives
- Network with and recruit local community nonprofit leaders to expand and amplify Washington County Gives’s message to nonprofits, donors, and other general supporters
You should:
- Sign up for Washington County Gives and customize your profile
- Assemble your Washington County Gives team and involve them in planning how your Washington County Gives campaign will complement your annual fundraising strategy
- Attend a webinar to learn about Washington County Gives, how to promote your Washington County Gives campaign, and how to recruit and utilize peer-to-peer fundraisers
- Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
Month 2
The Washington County Gives Team will:
- Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Washington County Gives
- Continue offering trainings to nonprofits participating in Washington County Gives, and those interested in the opportunity, on giving day best practices.
- Develop content for nonprofits participating in Washington County Gives to use, and for use on #washingtoncountygives social media pages, Facebook and Twitter.
You should:
- Craft your campaign story. How are you celebrating Washington County Gives? How will you use the funds raised during Washington County Gives? Why should donors give to you on Washington County Gives? Watch our Storytelling Training Video to learn more!
- Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
- Let your volunteers know you’re participating in Washington County Gives and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
- Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Washington County Gives on September 22. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
Month 3
The Washington County Gives Team will:
- Provide more resources to local community nonprofit leaders to expand and amplify Washington County Gives’s message to nonprofits, donors, and other general supporters
- Continue promoting Washington County Gives to nonprofits across the region
You should:
- Send out a save the date email and social media post to all of your supporters! Download the Washington County Gives “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
- Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
Month 4
The Washington County Gives Team will:
- Heavily promote Washington County Gives to all media outlets across the region
- Finalize partnerships with local businesses to benefit every nonprofit participating in Washington County Gives
You should:
- Post on social media regularly about Washington County Gives, using the hashtag #washingtoncountygives
- Email your supporters with additional details about Washington County Gives. How do they give? Why should they give? When should they give?
- Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
Day of
The Washington County Gives Team will:
- Heavily promote Washington County Gives to all media outlets across the region
- Provide 24-hour support to all nonprofits and their supporters
You should:
- Post on social media regularly about Washington County Gives, using the hashtag #washingtoncountygives
- Email your supporters with updates and how they can help your Washington County Gives campaign
- Thank your supporters in real-time on social media, in emails, or give them a call!
- Celebrate!
Beyond
The Washington County Gives Team will:
- Share statistics from Washington County Gives, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
- Share the results from your Washington County Gives participation and what those results mean.
- Thank your donors and let them know exactly what their donations mean for your program.
- Send handwritten notes to your fundraising champions and your Board for their assistance.
- Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
- Engage with your donors on GiveGab after Washington County Gives by posting volunteer opportunities, fundraising, and hosting events!